Nissan unveils new 'Midnight Edition' trucks at solar eclipse party
NASHVILLE - Nissan USA unveiled new 2018 models of their popular Frontier mid-size, and Titan full-size pickup trucks today in a special event timed to coincide with the solar eclipse. The event was held in Nashville, Tennessee near Nissan's North American headquarters. Nashville was in the path of totality for the eclipse.
The new models will receive Nissan's "Midnight Edition" trim. The special editions feature either black, gray, or white paint with gloss black wheels and black-out exterior features such as badges and grilles. Midnight Edition models have already been released for the Sentra, Altima, and Maxima sedans as well as for the Rogue, Murano, and Pathfinder SUVs. Nissan has sold more than 32,0000 Midnight Edition vehicles so far this year.
"Following the tremendous response to the original Maxima SR Midnight Edition, we've created a complete portfolio of the popular blacked-out Midnight Edition look among our core Nissan sedan, crossover and SUV models," said Billy Hayes, Division Vice President, Nissan Sales, Nissan North America, Inc. "We expect the strong customer appeal to continue with the expansion of the Midnight Edition package to our Titan, Titan XD, and Frontier pickups."
The two 2018 Titan Midnight Edition models will feature black front grilles with dark inserts, dark headlights, black fog light finishers, black outside rearview mirrors and door handles, step rails, black exterior badging, and 20-inch black painted aluminum-alloy wheels.
The 2018 Frontier Midnight Edition package includes a gloss black grille, 18-inch gloss black aluminum-alloy wheels, black step rails, black outside rearview mirrors and door handles, black badging, and available Midnight Edition floor mats.
"We're finding that buyers in the millennial age group especially are attracted to the Midnight Editions," Hayes said. "Last year, Nissan was ranked as the number one brand for millennial purchases."
Nissan's Midnight Edition pickups are expected to be available at dealers in late fall 2017. Pricing information has not yet been released.